5 marketing questions ( please use relatively marketing concepts) Essay

5 marketing questions ( please use relatively marketing concepts) - Essay Example ey are planning to buy not only for the producers, but also from the general public, people they know and those who are total strangers (Kozinets, De Valck, Wojnicki & Wilner 2010, p. 74). Some of these people who have previously used the product or service in question can give important information that might be useful for decision makings. In online communities the quality of information that is availed to consumers is very essential. Despite the fact that online communities can be important to consumers because of the fact that they get the information from fellow consumer, the marketing department of certain products and services usually have very little say about the quality of information that is communicated to consumers. This can be said to be a weakening factor to marketing departments globally (Cheung, Lee & Rabjohn 2008, p. 232). As days go by, the power of giving information that influence decision making on products and services is gradually moving from the hands of marketing departments to the hands of consumers. Given the fact that online consumer communities influence the choice of consumers of on which products or services to consume, marketers should be cautious of this shift of power. By this awareness they should at making greater use of online consumer communities to affect the consumption of their products and services (Clarke & Flaherty 2005, p. 88). One thing that they should have in mind is that whenever targeting online communities of consumer, they should take into consideration the fact that the effectiveness of the use of these communities always differs by culture (Hennig†Thurau, Gwinner, Walsh & Gremler 2004, p. 44). For instance, a research that was carried out in the difference in the use of online consumer communities between individualism communities and communism communities, it was discovered that they were more effective in the communist countries. It is undeniable that the shift of power for product promotion is shifting