Analysis Of Marriot International And Marketing Management

According to Davenport (2006), an analytics competitor has the capabilities of gaining insight based on a consumer’s consumption to better make business decisions while optimizing the business processes. Many top organizations such as Amazon, Capital One and even the Boston Red Sox have implemented programs that allow for their company to better determine the products and prices of products that appeal to consumers. These programs also provide companies with the power to determine how to market, based upon the consumer’s fluctuating income and its influence over the rising and falling of demand and supply chains. While this process of collecting and processing data may be beneficial to the company, the data gathered should be collected in an ethical manner. (Davenport, 2006, p.99-100) As noted earlier, there are many organizations who have mastered the skill set of becoming an analytics competitor. Some companies have implemented the approach taken by Marriot International. Marriot International has not only mastered the revenue management, it has become one of the top analytics competitors because of its ability to efficiently use its Total Hotel Optimization program. The program allows for Marriot International to expand their quantitative expertise far beyond establishing room prices to allow for the program to be used in areas such as catering and conference facilities. Marriot International has also made these tools readily accessible via the internet; allowing forShow MoreRelatedThe Case Of Marriott International1379 Words   |  6 Pagesyears Marriot has adopted a drudgery incursion into its revenue management, the reason is simple if a hotel still maintain profit and charge customer at a high rate if the hotel decides to reduce price it will lead to more unoccupied room thus giving more money to its customers [5]. This recent change has made the system to act speedily so that prices can be easily determined for the hotel rooms. As a result of this success Marriott International is planning to incorporate revenue management intoRead MoreMarketing Researchs Crucial Role in Helping Marriott Hotels Essay952 Words   |  4 PagesIntroduction Apart from innovativeness and incisive management, Marketing Research has played a crucial role in helping Marriot segment the market and successfully launch and develop its line of hotels. Marketing research has been a significant backbone for the success of Marriott. Therefore, marketing research is an important requisite for Marriott to keep track of their changing consumer and business customer needs, to identify new opportunities in the hospitality service sector, to further developRead MoreMarriott International Brand Management Performance Essay1547 Words   |  7 Pagesfocus on Marriott International brand management performance and how the company has skillfully implemented strong branding strategies while operating 16 different brands. The brands studied were The Ritz-Carlton, Courtyard Marriot, Residence Inn Marriot and Fairfield Inn Suites. The brands are categorized as luxury, upscale, upper midscale and midscale respectively. They differ from each other in terms of co mpany size, specific business area of a key-brand, unique marketing offers, innovativenessRead MoreSwot Pest Analyse of Marriot International2303 Words   |  10 PagesMarriott International Introduction This research focused on SWOT analysis, Porters 5 forces model and PEST analysis of Marriott . Marriot International is a leading company with more than 3,700 lodging properties in 73 countries and territories. [Marriott International] Marriott International manages many hotels brands. Marriott Hotels amp; Resorts are located more than five hundred hotels, two-thirds of them - in the U.S. This is a hotel with a full range of services: they are equipped fitnessRead MoreThe Internal Environment Analysis : Wyndham Worldwide1590 Words   |  7 Pagesin the industry. An internal and external analysis of the company, opportunities, and threats faced by the firm, its competitive advantage, and a strategic focus reveal the issues that need to be addressed henceforth for it to remain relevant in an increasingly competitive global market. The paper provides a problem statement, alternatives, and recommendations that Wyndham Worldwide can engage. The internal environment analysis focuses on current marketing strategy and performance, present and anticipatedRead MoreA Case Study of Marriott International9298 Words   |  38 PagesEXECUTIVE SUMMARY Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement.   We value our shareholder’s so we will only take steps that will ensureRead MoreHotel Chain Of Hotels And Resorts2650 Words   |  11 Pages1 Introduction Marriott group of hotels and resorts is an International leader in hotel Industry owning more than 3700 properties making it one of the broadest range of brand portfolio holders in the world. Marriott chain of hotels was founded by Mr. J. Williard Marriott in the year 1950 when he started with two motels. The first motel was established as an airport motel near Washington and served as a quality Inn while the second motel was set up near the Twin Bridges a few years later. The secondRead MoreAnalysis Of The Article Hotel Brand Strategy Essay3118 Words   |  13 Pagesimportance of brand loyalty in context of the hotel industry has become a debated issue. In the hospitality sector, various researchers and scholars have represented different perspective regarding brand loyalty. This paper will focus on critical analysis of the article â€Å"Hotel Brand Strategy†. This paper will provide an insight to the implicit and explicit assumptions made by the authors of the article. Mo reover, relevant evidences have been provided in order to support the fact that these assumptionsRead MoreMarriott: Getting Down to Business with the Business Travelers1385 Words   |  6 Pagesmarkets. Key Marketing Issues †¢ Benefit Segmentation – Marriott has broken up the chain of hotels into at least a dozen segments that benefit certain types of individuals’ specific needs. By segmenting customers into categories based on their needs, the business person, the family on a tight budget and the traveler just wanting to relax after an extended trip across the country all benefit. Segment marketing offers several benefits over mass marketing by enabling Marriot to hone in on productRead MoreMariot Market Segmentation and Targeting966 Words   |  4 Pagesspecifications. What are their functions, who are their targets, and how do they accomplish their tasks in accordance with general Marriott corporate marketing strategy? Marriott believed all customers require a base service level. It also believed that customers differ in their willingness to pay for different levels of comfort and luxury. Management also knew that many customers stay a few nights in a hotel — but a growing number, like business people on assignment — need accommodations for several